Majestouch is a Vancouver-based educational studio that guides overseas university students in choosing courses. It is dedicated to improving international students' awareness of available courses, helping them understand the relationship between professors and classes, and using big data analysis to provide comprehensive curriculum planning.

I worked closely with the founder of Majestouch to establish both the brand identity and the marketing website. Throughout the process, I incorporated various 3D elements into the product UI to deliver a modern and distinctive visual experience.

To build an effective brand, establishing a flexible and coherent system was essential. In designing this branding system, I focused on two key principles:

• The brand identity needed to be distinctive — memorable and instantly recognizable.
• The system had to remain adaptable — flexible enough to scale across different contexts and touchpoints.

At an early stage, I worked closely with the client to define the website's content structure and developed a visual mood board to guide and refine the art direction. Building on that foundation, I iterated on the web UI by integrating 3D visuals and crafted responsive layouts optimized for various screen sizes.

This was the most dynamic phase of the project. I explored a wide range of visual concepts and brought them to life in 3D using Blender. I also animated several of these ideas to test their potential for motion-based interaction and visual storytelling.

I used Webflow to build the website, which significantly accelerated the launch process. The platform made it seamless to structure the layout, apply styles, implement responsive behavior, integrate animations and interactions, and deploy the site efficiently.